BOLFAN Vinski Vrh

BOLFAN VINSKI VRH

Successful brand’s Facebook page

Vinski Vrh is a popular place in the region north of Zagreb in Croatia – Zagorje.
It is far away from city noise and besides accommodation, you can enjoy in homemade food specialties from nearby family farms and tasty BOLFAN vines.

The owner of the winery recognized the importance of using social media platforms and advantages of digital promotion of a brand and he decide to try with the Facebook page.

 

The goal of the winery is to reach the peak in wine production – completely natural wine. That is possible to achieve by implementing a 100 % natural method of wine growing, followed by processing must into wine.

 

It was important to highlight the benefits of three main offers – accommodation, restaurant, and winery. Also, we needed to invite customers to enjoy the nature and the whole area of Zagorje county.

 

 

MAIN GOALS

The owner has had a few requests and we defined the main goals in accordance with them:

 

  • increase users engagement
  • maintain communication with fans
  • get people to recognize the official Facebook page as the place for information
  • communicate all relevant information related to the offer of the Vinski Vrh
  • create customer awareness of the importance of biodynamic wine production
  • invite users to reserve accommodation at the Vinski Vrh

WHAT WE DID?

  • Create content related to the wine offer, restaurant and accommodation at the Vinski Vrh
  • publish quality photos or video content on the regularly basis
  • followed the relevant events at which is represented BOLFAN wine
  • real-time communication with users
  • a variety of content created with the aim of building a loyal community of users
  • manage Facebook ads for sponsored content and to attract users. The most important thing is to create good content to keep them interested

RESULTS

After we started managing Facebook page of BOLFAN Vinski Vrh, post reach has increased by 33% compared to the previous month and the number of likes by 60%.

33% reach

60% page likes

Besides increasing likes on the page, we achieved greater interaction with users.

 

Users respond positive and, except comments and likes, they react with emoticons on posts – “love” or “haha”.

 

love haha

 

Also, we noticed increase in requests via inbox about accommodation and reservations for groups.

Facebook page of BOLFAN Vinski vrh it’s a proof that is possible to connect client’s vision and agency’s expertise into a successful story!

 

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BOLFAN Vinski Vrh was last updated December 7th, 2016 by Admin