Bolfan Vinski Vrh

Croatian award-winning biodynamic winery

*IDEA

The project

To understand different business concepts, such as biodynamic winery, we first needed to imbed Bolfan’s culture and ambitions into the lifestyle of their target audience.

Services

strategy

Strategy

analytics

Analytics

social media

Social Media

content creation

Content Creation

development

Development

digital advertising

Digital Advertising

*SOCIAL

Content Creation / Social Media / Digital Advertising

With the aim of promoting newly launched website, our client and we decided to enhance digital activity on their Facebook page. Along with conversions to the website, the main goals of using this channel were to create a new customer base and invite obtained followers to reserve accommodation at the Vinski Vrh.

*WEB

Development / Content Creation

Choosing the perfect wine is a long process, but our development efforts made this a lot easier for the customers of our client. By portraying Vinski Vrh on the website, the true beauty of northern Croatia and high-quality winemaking presented Bolfan as a desired destination for both nature and wine lovers.

*DATA

Analytics

We implemented a new Google Analytics account that provided a global view while holding the existing implementation intact. We also created custom dashboards showing metrics that were aligned to the business KPIs and primary business objectives. The client now has the ability to properly track and analyze data through the Multi-Channel Funnels reports in Google Analytics.

*

Bolfan Vinski Vrh hypothesized that there will be an ever-widening gap of success and profitability between wineries that invest in social media and those that don’t in the next two years.

Results

400%

rise in restaurant and accommodation reservations

350%

rise in web traffic

200%

increase in e-commerce sales

60%

growth in page likes

33%

increase in post reach