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Successful story of fast and simple glasses purchase

Frames Page is a webshop made to deliver the additional value to all the people who wear glasses.

The main point is to provide high quality prescription glasses with the acceptable price, so everyone could have as many glasses as jeans in a closet.

It is a completely new company, so they wanted to create a webshop that is unique and convenient for people with online purchasing habits.

Our Objectives:


  • Create a simple-to-use webshop
  • Make the website responsive
  • Simplify purchasing process
  • Improve user experience
  • Enable low-cost and quick ordering process and communication
  • Present a new, different way of purchasing prescription glasses
  • Give customers an additional value

How does it look?

What have we accomplished?

  • Simple and clear design
  • Straightforward funnel of ordering and buying
  • Calculator for diopter calibration
  • User interface for the account administration and orders status tracking
  • Feedback section with customers’ comments – testimonials

Heading contains Hompage, Glasses, Lenses, Blog, About us, Contact, My account and a Shop cart section. Since the website’s main fuction is its webshop, you can start choosing your preferences and composing your perfect glasses. First you choose whether you are looking for female or male glasses, which opens more functions such as sphere, cylinder, axis and pupillary distance. It only takes a few steps to complete the purchase, so the whole process is simplified.

Technologies we used:

  • WordPress CMS
  • WooCommerce integrated with PayWay
  • Responsive design
  • Mobile availability
  • Optimization of speed
  • SEO & Analytics
  • Mailchimp newsletter

How does the page now look like? Check out Frames Page for yourself.
Maybe you will also find glasses that suit your needs and go along with your jeans. We sure did! :)

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FramesPage was last updated December 7th, 2016 by Admin