LinkedIn is a professional social network launched 13 years ago and more than just an online CV. Whether you’re looking for a new job, or you’re employed and want to network with other people in your industry, make sure your LinkedIn profile is up-to-date and each box is filled with the appropriate information.
Here are 10 simple steps which will help you create an effective LinkedIn profile:
UNDERSTAND YOUR AUDIENCE
Who do you want to attract? Are you trying to attract HR managers to your profile, potential customers or other business contacts? Understanding this will help you tailor your LinkedIn profile to your specific target audience.
ADD A HEADER
As you know, a picture is worth 1,000 words so don’t overlook your header image. Use this space to show off your personality or explain your business brand, and ultimately make a great first impression. LinkedIn recommends your image is 1400 x 425 pixels and a maximum file size of 4MB.
PUT A FACE TO THE NAME
Research suggests that adding a professional photo to your LinkedIn profile makes you 14 times more likely to get found. Leaving your profile picture blank is therefore a big missed opportunity, so make sure you use a headshot image that is clear and professional. That photo may be your first impression with a potential employer. The ideal image size is 400 x 400 pixels and a maximum file size of 10MB.
WRITE A PROFESSIONAL HEADLINE
By default, LinkedIn populates your headline with your job title and current company, but you don’t have to leave it that way. Consider listing your specialty and speaking directly to your audience. Keep your headline catchy and include the industry you’re in as well as any important keywords to make it easier for people to find you. This is the perfect place to tell people who you are and what you do – within 120 characters.
Add as much contact information to your profile as you’re happy to provide. If you have a work-related blog or online portfolio, make use of the three URLs you are allowed on your profile and link to it. Probably better to leave off the baby blog and cat videos, though. Use relevant sites.
SUMMARIZE YOUR STORY
Did you know that you can add media files to your experience? LinkedIn lets you add documents, photos, links, videos and presentations. Be creative and use these options to help your profile stand out and get noticed. It’s a great way to create a visual portfolio along with your standard resume information.
SHOWCASE YOUR EXPERIENCES
Like in CV, it’s important to be clear and concise when telling people about your experiences and expertise. Of course, you can put all the interesting stuff that doesn’t fit on your resume, but paints you as a well-rounded individual. Consider using bullet points to break text up, don’t forget to include keywords and double check for any spelling or grammatical errors.
LET YOUR NETWORK SPEAK FOR YOU
Don’t just tell people about yourself, let your connections be your advocates by getting endorsements and recommendations. Recommendations are the currency of the realm on LinkedIn. Reach out to past colleagues, managers, and associates and ask that they write you a recommendation. You could always offer to return the favor.
MAKE YOURSELF EASY TO FIND
Customize your public profile URL to make it easy for people to find you. This shortened link is also much easier to share, such as via your email signature, or on your business cards.
START NETWORKING AND BUILDING RELATIONSHIPS
There are over 1 million groups to choose from where you can engage with people from your industry, share posts with your latest insights, an interesting blog, or a new development in your career or job. Or you can test out LinkedIn Publisher, a blog style element where you can showcase your expertise, increase your personal visibility and start discussions.
Using this tips will ensure you to have a LinkedIn profile that will stand out to recruiters, hiring managers, and potential customers.
Check this infographic by TruConversion for more interesting facts about this professional network.
Source: Social Media Today