Are you asking yourself what is social media marketing going to do for you? Do you really need it? Yes. Because your brand doesn’t really exist online if you’re not represented across all social channels – and regularly interacting with your followers, journalists who cover your industry thought leaders and tastemakers, etc. Also, did you know that 84% of B2B marketers use social media in some form?
Here are some of the most compelling ways how social media marketing can improve your business:
Social media posts can be used to drive targeted traffic.
It’s not enough to produce great content on your website and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short and tempting links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Well-placed social media posts can make all the difference.
Using social media for business boosts your site’s SEO.
Social media profiles are often amongst the top results in search listings for brand names. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages. If a social account shows up at the top of the search results, people are as likely to click on it as they would be to click on their website.
Social media is great for relationship building.
Social channels can feel more personal than web pages, and they’re a great way to get a sense of a company’s personality off the bat. Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying? What kind of posts do they love to share, and from what websites?
You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.
Users are receptive to your messages.
People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.
You can respond to problems immediately.
If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away.
A strong social media presence builds brand loyalty.
It’s easy to imagine why: When you’re engaging and interacting on social, you become less like a corporation and more like what you truly are — a unified group of people who share a vision. So that’s the reason why brands with active social media profiles have more loyal customers.
Your competition is getting social, so you should too.
Did you know that 91% of brands are using more than one social media platform? If your competitors get to your potential customers first, they’ll earn their loyalty and you’ll have a hard time winning them over. If you’re active and engaging on a variety of networks, you can gain those friends and followers first and your competition will be playing catch up instead of the other way around.
You’ll find customers you didn’t know existed.
If you set up streams to follow keywords on Twitter, for example, you can find people who are looking for the products you sell and direct them to your site. Using Twitter for marketing is great that way – telling people who want your products how to get them from your company is just an @ away. You can also try with # on Instagram.
Customers which you didn’t know existed will find (and buy from) you.
In the process of marketing with Facebook, you’ll probably join a ton of groups related to your products, industry and customer base. By posting links to these groups, you’ll help influence customers to check out your site.
Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay. If you’re interested in getting started but aren’t sure where to begin, contact us! We’ll find your way to success!