In today’s new world, occasionally you can hear about some new job titles but you can’t imagine what those persons actually do? You are not alone, for many business owners searching for the title “Social Media Manager”, can be both eye-opening and frustrating experience. Not knowing actually what to expect of performance creates confusing and unhealthy working environment.
So, what exactly Social Media Manager does? Social media Managers are responsible for marketing strategies of business’s social media sites which include actions such as blogging, creating social media profiles, creating adds, on the other hand they need to be ahead with trends, so that they can generate inbound leads, gains followers, and creates a positive image for the company. But above all, they need to have analytical and evaluating mind. All in all, social media is about people, conversations and developing paths and sales from those connections.
In this blog post, we will carefully explain what exactly you should pay more attention to when it comes to the job description of your social media manager.
First and foremost, Social Media Manager will direct company’s social media marketing and advertising, plan and set goals, develop brand awareness and online reputation, create valuable content and optimize SEO. Those skills are essential for every person who wants to become successful Social Media Manger.
Content is a key component in any marketing function, and social media is no exception. Good Social Media Manager will create and adapt content for each specific network, which means, for example, positioning content in under 140 characters for Twitter. When we talk about SEO, we can say with great certainty that, due to the connection of content with SEO and social media, it has influence in social media strategy. As Forbes explains: ”content is the cornerstone of your SEO strategy, and your social media manager is the gatekeeper and promoter of much of this content.”
Not all products are right for all people. Target right customers for right product is another component which is essential for social media expertise. After the audience is reached, social media manager will know how to best communicate with their group and their members. The goal is to engage an audience through social media posts and interactions. Not all comments are going to be the positive ones, so knowing how to respond and what words to use is a key. Therefore, they turn fans into customers and customers into loyal followers.
It is never enough just to say you “see” results. Your results must be connected to your goals and objectives. You’ll never know ROI without goal setting and strategy. Moreover, in order to set goals, Social Media Managers must identify what challenges the business is experiencing. Five most common ones are insufficient website traffic and/or scant visitors, weak brand awareness, declining customer retention, poor online reputation and slow sales.
Your Social Media Manager should listen, respond, ask questions and engage your audience. There should be a careful consideration on how he/she responds to leads that appear in the comment section of your posts- which may not be always positive. They need to be able to communicate with people in different buying stages and different dispositions. In order to do that, he/she must be familiar with their company’s brand, products, and services.
The voices of the company or Social Media Managers are the key for any company online reputation. So the goal of every company is to hire the best and track their progress because their future sales and reputation can depend on it.