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How to set up a Facebook Ad Campaign?

Sanja Kočiš

Now when you’re familiar with Benefits of Facebook Advertising and you meet Objectives – it’s time to set up a real Facebook Ad Campaign!

First, make sure you’ve chosen the Ads Manager tool from the top-left menu. Then, click on the green “Create Ad” button in the top-right side of the page.

We will guide you through the entire campaign creation funnel. Basically, all you have to do is select your preferred options and enter some ad details like images and copy.

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1. Select your Campaign Objective

 

Here you can see the complete list of Facebook campaign objectives available in the Ads Manager:

The reason Facebook’s asking about your campaign’s goal, i.e. objective, is because it will determine the campaign’s ad formats, bidding options, and auto-optimization.

So, if you tell Facebook your goal, it can auto-optimize your ads to deliver you more results.

Be aware that you need always select the campaign objective that reflects on your end goal. Most of the time, it’s „Engagement“ or „Conversions“. However, if your campaign’s ultimate goal is to increase brand awareness, select the “Brand awareness” objective and so on.

2. Give Your Ad Campaign a Name

 

When naming your Facebook ad campaign, don’t forget to add the date range so that it will be easier to navigate between your campaigns later. Also, you can include your client’s name.

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3.Audience Targeting

 

In this phase of your campaign setup, you have two options: create a new Facebook target audience or use a Saved Audience.

You can also select Custom Audiences that you’ve previously created in the Audience Manager.

Determine the audiences you want to target. You will also set your budget, schedule, bidding, and placement for each of your ad sets.

Talking about targeting, it’s necessary to create a separate ad set for each audience (for example, Males 18–24, Custom Audiences, Lookalike Audiences, etc.)

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In the Detailed Targeting section, you can narrow your audience by choosing from thousands of interests, behaviors, demographics, and more.

Setting a different audience for each ad set minimizes your ad sets from competing against each other.

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Of course, you can always Save the audience you prepared. Also, on the right column, you can see the Audience Size and Estimated Daily Results, which can be useful to check when you’re choosing your targeting options.

4. Ad Placement

 

Facebook ads appear in multiple places, including Facebook News Feeds (Mobile and Desktop), Facebook Right-Hand Column, Instagram, Audience Network, Instant Articles, In-Stream Video

You have two options: you can either select the Automatic Placement or configure your ad campaign so that your ads are only shown in some “real estates” of Facebook’s advertising network.

If you’re setting up your first campaign, it’s recommended to use the Automatic Placements. But, if you’re trying to get people convert on your website and the page is not “mobile-friendly”, de-select the Mobile Newsfeed, Instagram and Audience Network placements.

Here are the ad placements for every campaign objective:

Brand awareness: Facebook and Instagram

Engagement: Facebook and Instagram

Video views: Facebook, Instagram and Audience Network

App installs: Facebook, Instagram and Audience Network

Traffic (for website clicks and app engagement): Facebook and Audience Network

Product catalog sales: Facebook and Audience Network

Conversions: Facebook and Audience Network

5. Set Up Your Campaign Budget and Bidding

 

After you define your audience with Facebook’s targeting options and choose placements, it’s time to set a budget and schedule and select a bid type.

6. Build and Test Your Ad Creative

 

The last stage is the ad level. Your ad is what your customers or audience will see and here you can select your preferred Facebook ad type and insert your ad images and copy.

Choose your ad format and creative including images, videos, news feed text, URLs, display link text, and a call-to-action (CTA) button. You can either select an existing Facebook Page post or create new ads.

What your Facebook ad will look like depends on your advertising strategy, campaign objective, and ad format. Some objectives constrain which ad formats you can use. For example, the Video Views objective allows you to choose only video ad formats and the Local Awareness objective doesn’t allow canvas ads.

All of the other advertising objectives let you choose from five different ad formats shown above: carousel, single image, single video, slideshow, and canvas.

Plus, you can always check how your add will look like in different placements, before placing the order.

 

 

Before creating your Facebook campaigns, take the time to define your campaign strategy and think about where in your sales funnel you can use Facebook ads to grow your business.

At the end, congratulations! You set up your first Facebook advertising campaign! If you need additional info, leave the comment below.

 


 

You can never learn too much! If you’re interested in more topics from the digital world, visit our blog section and read yourself out.

Sanja Kočiš

Author Sanja Kočiš

More posts by Sanja Kočiš

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