Snap Inc. has acquired the team behind Swiss startup Strong.Codes. Strong.Codes obscure software code which makes it harder for competitors to copy.
This is an expected move considering the recent history of Snapchat „rip-offs“. A number of other social media platforms have released similar photo app features. Snapchat even made an April Fools’ joke about Instagram this year.
Looks like Snap finally got tired being beaten at its own game. The code protection might also be a result of financial underperformance. Whatever the reason, Snapchat is definitely stepping up.
We are looking forward to seeing this story unfold from all sides!
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