Digital industry news #1 | Facebook introduced ads into Messenger

After testing Messenger ads in Australia and Thailand, Facebook made them available worldwide. Businesses now have a new tool for reaching out to their customers. Next to traditional advertising, businesses can

  1. Have open conversations
  2. Manage conversations within the Messenger platform
  3. Re-engage conversations using sponsored messages

In Ads Manager, Messenger ads are an additional placement option. After tapping on an ad, people will be led to a website or a conversation. Facebook announced more options (like the App Installs objective) soon.



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