This week, Facebook is bringing some new features, including the ability to boost a creator’s post as it appears on their Page.
Up until now, marketers could boost a post after sharing it. Now, it’s directly boosted as it appears on the creator’s page. All the creator needs to do is give permission for the post to be boosted. This happens during the post composition process when tagging Page using the branded content tool.
The marketer can select targeting and custom audiences to have the right people see the post. Even though it was boosted by a marketer’s Page, the target audience will see the post was actually posted by the creator.
The new features and controls now allow more effective collaboration between influencers and brands.
You can never learn too much! If you’re interested in more topics from the digital world, visit our blog section and read yourself out.