Digital industry news #8 | Snapchat lets advertisers control ad placement

Brands can now limit their Snap Ads to display only within Snapchat’s curated content or between users’ Stories.

Certain content categories can be excluded, such as news, entertainment, science and technology, beauty and fashion, men’s lifestyle, women’s lifestyle and general lifestyle.

Nonetheless, the “All Snapchat” placement option is still set as the default in Snapchat’s self-serve tool. This is beccause Snapchat wants to avoid experiencing its own version of YouTube’s “adpocalypse”.

Ads appearing next to controversial content are a global market concern for a while now. Companies like Google, Facebook, and now Snap have been rolling out more options for advertisers to control not only who should see their ads but where.


 

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ForgeBIT

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