Instagram is testing Canvas ads within Stories feed. Canvas offers a seamless extension of the full screen immersive experience which helps marketers tell compelling brand and product stories.
The test is still limited to certain brands buying ads through Instagram’s API.
Canvas campaigns more closely resemble apps than ads. The full-screen Canvas can contain full-screen and in-line videos that play automatically, photo carousels and panoramic photos that people can swipe or tilt around to see more, as well as text and links.
We are looking forward to trying out this new feature soon!
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