How to Use Social Media for Self-Branding

How to Use Social Media for Self-Branding


Here are the 3 most important Social media platforms of today that are necessary for your online persona, especially if you’re into social media marketing: Twitter, LinkedIn and Facebook. In this blogpost, you find some insights that will help you brand yourself as a leader on these platforms.

How to Use Social Media for Self-Branding 01Twitter – who and why

Twitter is the gathering place of Opinion Leaders. We usually follow people whose comments we like to read, some news portals, iconic figures and similar. In order for you to become someone on Twitter, there are some characteristics you should emphasize and involve in your 140-character messages – widely known as tweets:

Excitement –  It’s easy to spot a person who’s excited on Twitter. These people love life, and   they love everything they do. They also love to share their excitement with the Twitter verse, and it’s fun to follow these people. Their Tweets will almost always uplift you.

Sincerity – We all know the sincere people in our lives. They really care about you and your well-being. Their tweets are always genuine, caring, and sincere when they converse with others on Twitter.

Competence – This is a well-educated, knowledgeable person who loves to Tweet information that will impress others. You will find them sharing their knowledge using words like “dilettante” or “ostentatious” in their Tweets, which is quite impressive considering the 140-character limit.

Sophistication – Paris Hilton and Kim Kardashian are sophisticated tweeters. They make their followers admire their luxurious life and gadgets by posting their personal details and everyday adventures which the “common folk” can only dream of.

How to Use Social Media for Self-Branding 02The key to success when building your brand on Twitter is consistency. People get used to seeing your persona on Twitter and look forward to your Tweets once they get to know you. You need to be engaging and entertaining when you Tweet to capture their attention. People become raving fans when you consistently provide valuable information and entertain them.

LinkedIn – why you should make it today

Branding – You are who you say you are. You control other people’s perception of you. By having a strong, optimized LinkedIn profile, you are branding yourself as a high performing professional. If you don’t highlight your accomplishments, no one else will.

People are researching you. What do you want them to find? No results? The most tiring and prosaic LinkedIn profile ever? Or a high-standard profile that shows you as a professional and someone who deserves their attention? Last year, the following quote was very popular, and it is still as true as it was back then:

“Any individual who is not on Linkedin in 2016 is akin to a small business that was not in the yellow pages, circa 1980. It’s suicide. Imagine this: what if you showed up for a job interview in the 1980s or 1990s and refused to produce a resume? That’s how decision makers and employers will feel about you if you are not on Linkedin in 2016.” Michael Milutis, corporate marketing strategist at CAI and Director and Co-founder of the IT Metrics & Productivity Institute.

How to Use Social Media for Self-Branding 03Career strategy – By having an optimized LinkedIn profile, you will be approached by recruiters. Even if you aren’t looking, this is a good thing. You will quickly find out if your skills are relevant in today’s marketplace and you’ll learn about compensation for positions for which you are qualified. Your LinkedIn profile is what potential employers and future clients will see when they google your name. And they will google your name.

Using LinkedIn, you can also see what your colleagues are up to. How well are they preparing for their future? Are they taking courses and receiving certifications that you are not? You can also research people in positions you would like to reach one day and see what they have done to get to that next level.

Networking – As you are well aware, network is everything! The next job you get will have less to do with a classified ad job posting and more to do with knowing a person who can open the door for you. You need to cherish your network by helping people along the way. Use LinkedIn to collect recommendations and skills endorsements that will most help you later in your career.

Stay relevant and current – By not having a LinkedIn account, you are proving that you are out of touch with today. Business world is all about this platform and you need to become a part of it as well. It is enough to read the LinkedIn Today section and skim through your connections’ updates, and you will be informed about your connections, your industry and the rest of the world.

How to Use Social Media for Self-Branding 04How to become “LinkedIn”?

Make a findable and visually appealing profile – 
A professional headline with your picture and your name is what people see most often on LinkedIn, so do not hesitate to take two to three minutes to craft something appealing. Upload as professional-looking photo as possible and write a compelling headline which runs right under your name. Make your headline as creative and understandable as possible and use your industry keywords—something you would search for, or the terms you see most often on the profiles of others in your profession.

Use LinkedIn as an extension of your resume – Fill out the description areas. Don’t just list your job title, fill out the description area under each job title and in your overall summary; list your work and the results you got (and state the length of the project); upload or link your work, such as videos, pictures or documents; fill out other additional sections that allow you to feature your skills.

When you create a profile you are ready to show the world, strategically connect with others – Connect with existing professional and personal contacts—friends, classmates, former and current co-workers and other people in your industry whom you know. Whenever you have a positive interaction with someone with whom you think it would be good to stay in touch, send him or her a LinkedIn request. Even if they are not a potential employer or client, maybe they work in your area or have connections that could be potential employers or clients.

Facebook – More than just a chatroom

Facebook is not just a place where you can connect with your friends, it can actually be used to enhance your personal brand and your career.

Don’t echo chamber yourself – You need to get away from just interacting with your high school or college friends and start interacting with people within your industry or other industries that you want to get into. An easy way to do this is to join groups that interest you as well as make friends with people that you want to get to know. Also, reach out to people and topics that you might dislike, just to broaden your horizons.

Fill out your profile (fully) – The best profile on Facebook is a complete one. Also, keep your profile up-to-date because otherwise it will start dying down. By keeping it up-to-date, it will gain more traffic and more people will get to know you.

Don’t be shy – Interact with other members by leaving comments or reacting on their posts. Doing so will help others to get to know who you actually are, instead of just (maybe) knowing your name.

How to Use Social Media for Self-Branding 05Market yourself – This is something that most of us already do. In most cases this is done from interaction, which I talked about already, but you can also do things like adding photos of yourself and other Facebook members. When you do this, other people that you tagged in the photo will get notified, increasing the number of people who see you on Facebook. There’s also a rule for this: Don’t be boring! No one wants to see your every meal, or how you “woke up like this” every single morning.


Now that you have all this information, revise your social media profiles and rebuild your online persona to benefit your future self!


You can never learn to much! If you’re interested in more topics from digital world, visit our blog section and read yourself out.

Valentina Mezdić

Author Valentina Mezdić

I am a full-time student, Social Media Manager and a musician, but I am constantly looking for new challenges as well as different ways to enhance my skills and knowledge. My passion are classical music and good (old) movies.

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