Digital industry news #12 | New Canvas Template by Facebook

Facebook is helping driving sales by adding a new lifestyle template which should help advertisers inspire product discovery through their ads.

The template will involve lifestyle imagery tagged with product photos to inspire product discovery and advertisers will be able to create more meaningful brand experiences and increase sales. Facebook announced that the new template would be available to all advertisers within the next month, and can be found “as a full screen experience when using the collection format.”

Facebook also announced some additional updates: Engagement Custom Audience, Store Visits Objective and Enhanced tracking.

Do you like Facebook’s innovations? Tell us in the comments below!


 

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ForgeBIT

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