Long awaited summer vacations are finally here and even if you are planning on doing a digital detox during your beach holiday, you can use this time to get up to speed with all the latest reads regarding the digital industry.
For this reason, I have compiled a list of top new books for digital leaders for this summer. It includes useful, practical guides that can help you in your everyday work day, but also some that offer valuable insights into the secrets of the marketing world.
1. Frenemies: The Epic Disruption of the Ad Business (and Everything Else)
by Ken Auletta
Our world is surrounded by advertisements and media. Average user today consumes content 2,5 times faster than it did in the past. Marketing has changed from the creative field to the science field, and Ken Auletta introduces the term Math Men as opposed to the Mad Men of the fifties. Marketers of today are data scientists and engineers and no other industry has been so dramatically changed as the marketing industry.
In this book, Auletta goes into biographical material for some of the “frenemies,” to take us into their world. He talks about some of the biggest marketing agencies and its leaders and reveals to us their secrets. This book is an essential reading, not just because of the discoveries of how today’s world functions but also because it talks about the consequences of this change on the whole media industry.
2. Future Marketing: Winning in the Prosumer Age
by Jon Wuebben
With the world becoming digital, marketers have already witnessed a huge revolution in marketing in the last decade. However, the change is not over yet. Next 15 years will show us the real direction on where the digital will take us.
Marketing industry leader, Jon Wuebben, brings us the answers to the burning questions on the development and the future of marketing. His findings are based on the latest research, data and predictions from the different disciplines.
Future Marketing is a useful handbook for all the marketers, which will prepare you for the exciting things coming in the next few years!
3. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
by Gary Vaynerchuk
Successful entrepreneur and four-time New York Times bestselling author, Gary Vaynerchuk, is back!
This time he is drawing from the experiences of dozens of influencers and entrepreneurs to offer us innovative tips and tweaks on how to use social media platforms to our own advantage and to grow business.
He offers a solution to the ever-growing number of people who decide to forgo the whole 9 to 5 office life and decide to start a career on their own. This advanced guide to success and wealth is not only that. It is a blueprint to living life on your own terms for both advanced users and total beginners in social media.
4. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
by John Hall
Business is not just business and John Hall, the CEO of Influence & Co., knows that best. The best way to attract new customers is with a human approach. Nobody likes commercials, but everybody loves an interesting or emotional story. If you know how to produce and use your content appropriately you can always be on customer’s mind when he is making a decision.
Top of Mind is a practical handbook which brings its readers insights into customer’s needs and wants, helps to create a consistent brand, and offers methods for using digital channels to your advantage. It is for anyone working in marketing, from beginners to the experts, but also business owners who want to establish themselves in the market.
5. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media
by Seth Price & Barry Feldman
Whether you are trying to build yourself as a brand or create branding for the entire business, this book it a great one-stop guide to the personal branding. In 26 chapters, it offers practical lessons for personal branding. It touches on all sides of creating a brand: from Social Media and Blogging to Google.
The Road to Recognition got stellar reviews from readers of all sorts of industries, from marketers to small business owners and for a reason. Not only is it an easy read, perfect for the beach, but it is also beautifully designed, practical guide which you can refer to in every step of your way to success.
Hope you get the chance to relax and read some of these books, and if you do, please let us know what you think about them!