Brief
The task was to design and organize the opening of the first Notino store in Croatia and a two-day promotional event “Feel Good Days”, with the aim of increasing brand recognition in Croatia, encouraging sales and downloads of the Notino mobile app, creating an unforgettable experience for customers, and strengthening relationships with the local community.
Intro
Notino is an internationally renowned brand offering a wide range of perfumes, cosmetics and personal care products. Although online sales are its primary channel, in recent years Notino has been expanding its presence through the opening of physical stores. The Zagreb store in Arena Center marks their first physical store in Croatia.
Highlights
We were in charge of the complete production and coordination of the event, which included careful selection and contracting of reliable suppliers and contractors, supervision of logistics, delivery and installation of all necessary materials, and detailed coordination of hostesses and various service providers. In addition, we took care of on-site management and solving all challenges in real time, ensuring that everything ran smoothly and according to plan. Throughout the event, we provided continuous support to the Notino team and visitors, taking care of every detail to ensure that the experience of all participants was flawless and unforgettable.
Our goal was to combine the sales moment with marketing, creating an event that encourages customers to interact, try out products and share positive impressions.
The store opening took place on July 4, 2025 at Arena Center in Zagreb. The event attracted a large number of visitors, and lines formed in front of the store even before the official start at 9:00. A week later, on July 11 and 12, a two-day event “Feel Good Days” was organized – an activation inside the store itself. Customers could enjoy:
- Face yoga treatments with Notino products,
- free manicures and nail care consultations,
- hair styling,
- prize games and a “Wheel of Fortune” with gift packages,
- and product testing via the interactive “Magic Mirror”.
Two large Notino bags were placed in front of the Arena Center, which served as a visual teaser and photo point. Hostesses handed out testers and invited passersby to the event, which further increased visibility and traffic to the store.
Outcome
The activation results exceeded the client’s expectations and the set KPIs: high attendance throughout the weekend, a significant increase in sales in the days after the event, an increase in Notino mobile app downloads, and a strong positive response on social networks.
The opening of the first Notino store in Croatia and the “Feel Good Days” event proved to be a successful model of experiential marketing, combining brand communication and sales goals. The cooperation with Notino was extremely successful, and new projects and a continuation of the “Feel Good Days” concept are already planned.
