Brief
The project also aimed to boost brand awareness, strengthen community connections, and provide valuable education around gluten-free living.
- Event planning and on-site management
- Coordination with Valamar hotel teams
- Creation of social media content, visuals, and sign-up forms
- Newsletter communication and pre-event marketing
- Designing greeting cards, posters, and event materials
- Managing the welcome booth, registration flow, and goodie bags
- On-site coordination of all workshops, presentations, and activities
- Real-time content sharing across social channels
Our scope included:
Intro
Schär, the global leader in gluten-free food innovation, continues to set the standard for safe, enjoyable nutrition for people living with celiac disease, gluten intolerance, and autoimmune conditions.
For the second year in a row, ForgeBIT team of specialists partnered with them to bring the Schär Gluten-Free Weekend 2025 in Poreč to life. This unique, fully gluten-free getaway is designed to give guests a truly carefree experience, where every meal, snack, and activity is completely safe.
This project blended event management, community engagement, and brand experience into a weekend that strengthened the connection between Schär and its audience.
Highlights
Community-driven experience
ForgeBIT’s team developed the full creative concept for the weekend, ensuring the event felt inclusive and aligned with Schär’s mission. This included all visual materials, messaging, and promotions leading up to and during the event.
Choosing the location
As in the previous year, we partnered with Valamar Hotel in Poreč, whose team and facilities provided an ideal setting:
- A fully gluten-free kitchen and carefully controlled food preparation
- A welcoming environment suitable for everyone
- Spacious areas for workshops, yoga, and interactive activities
- All included perks hotel has already had
Activities and program
During the weekend, guests experienced various activities for education, enjoyment, and wellbeing:
Gluten-free pizza workshop
Led by Bezglutenska Radost, participants learned how to prepare gluten-free pizza from scratch and enjoyed eating their creations afterwards.
Educational talk by CeliVita
CeliVita delivered an insightful presentation on gluten-free food in schools, shedding light on daily challenges families face and offering guidance.
Kids corner and face painting
A playful, creative space designed to make the weekend memorable for our youngest guests.
Morning yoga for gut health
New morning addition, gentle yoga session focused on wellness and body balance.
Connecting with the community
One of the highlights was meeting the audience face-to-face. Hearing their stories, needs, and suggestions first-hand provided insight and strengthened Schär’s relationship with its core consumers. This personal interaction will help guide future product and communication strategies.
Outcome
The result was a heartfelt and impactful event that delivered on every objective:
- Guest satisfaction and overwhelmingly positive feedback, collected through post-event surveys
- Increased awareness about celiac disease, gluten intolerance, and autoimmune conditions
- Strengthened community bonds between Schär and its target audience
- Seamless communication across social media and newsletters
- An experience guests want to return to! And the one we look forward to improving each year
This project showed Schär’s commitment to creating safe, joyful gluten-free experiences, and it’s rewarding to continue building this tradition together.
For us at ForgeBIT, it gave an exciting opportunity to put our full range of services and expertise to the test, from event planning to on-site coordination and digital engagement. And we’re thrilled to have delivered a seamless, memorable experience that brought the community together.
