Intro
Offertissima is a well-established retail chain in Croatia, recognized for its wide assortment of home products and seasonal decorations. As one of our long-standing clients, they entrusted us with the execution of their Christmas 2026 campaign, running from late November through the end of December.
The primary objective was to further strengthen brand awareness and position Offertissima as the go-to destination for Christmas decorations and festive home styling, both among new customers and their existing audience.
Brief
To achieve the goal of increasing brand awareness, we developed an integrated strategy built around two key channels: Social Media (META) Ads and Google Ads.
META served as the primary communication channel, as the majority of Offertissima’s target audience actively uses social media and already engages with the brand’s established Facebook and Instagram profiles.
Highlights
Brand strategy
The campaign’s visual identity was carefully researched and tailored to the target audience profile. Image and video ads across META and Google platforms reflected the warmth and emotion of the Christmas season, while offering concrete and inspiring ideas on how to create the perfect festive atmosphere.
META CAMPAIGN
- Driving traffic to the Christmas promotional website
- Increasing engagement with visual creatives
The traffic campaign directed users to the promotional landing page titled “Christmas Magic Has Arrived at Offertissima” on the official website. Targeting included:
- Interest-based audiences
- REM (remarketing) and lookalike audiences
- A broader audience of Facebook and Instagram users in Croatia
At the same time, engagement campaigns ran across Facebook and Instagram, creatively showcasing the assortment and encouraging interaction (likes, comments, shares). The visuals inspired users to imagine and plan their own festive home décor.
Additionally, a video engagement campaign leveraged dynamic formats to highlight the most attractive products from the Christmas range, further strengthening emotional connection and capturing user attention.
GOOGLE ADS CAMPAIGN
A Performance Max (P-MAX) campaign combined image, video, and text ads to promote Offertissima and its Christmas assortment across all relevant Google channels.
Simultaneously, a Display campaign ensured the presence of visual ads on portals and websites visited by the target audience, further expanding campaign visibility and increasing brand contact frequency.
Results
The integrated campaign across social media and Google platforms delivered exceptionally strong results in awareness and engagement, with a visible impact on in-store activity throughout the promotional period.
Given the richness of the assortment and the volume of content on the promotional landing page, one of the key performance indicators was scroll depth of 70% or more – a clear signal of genuine user interest.
Key campaign results:
- Scroll Depth 70%+: 14,023 completed actions
- Unique users achieving 70%+ Scroll Depth: 11,057
- Average session duration on promo page: 1:24 minutes
- Social media reach: 194,706 users
- Total impressions (Google Ads & META): 2,015,042
Conclusion
Channel synergy, a carefully crafted creative approach, and precise targeting enabled a strong and continuous presence throughout the entire holiday season.
The results confirm that the campaign was relevant, timely, and effective in transforming digital inspiration into tangible interest and in-store visits, further reinforcing Offertissima’s position as a go-to for creating Christmas magic.
