Anatomska Centrala

One of the most popular fitness centers in Zagreb

*BRIEF

Project description

“Stop saying ‘I can’t’ – you can” is the family motto of the leading team from Anatomska Centrala. Under the leadership of Ivan Zubić, this energetic collective came to us to build their complete digital presence. They engaged with us in both strategy development and execution across multiple channels, from the official website to social media accounts. Their only wish was to leave an impact on Zagreb’s fitness community.

Project scope

strategy

Strategy

web development

Web Development

content creation

Content Creation

design

Design

video production

Video Production

social media

Social Media

digital advertising

Digital Advertising

analytics

Analytics

*SOLUTION

Strategy

Our first action for Anatomska Centrala was to get clarity on benchmarks among the competition. Our primary objective was to sell gym memberships. The problem was very clear – how to get noticed in this very saturated market in Zagreb? In discussion with the management team of Anatomska Centrala, we concluded that the jaw-dropping offer should be the key message we want to communicate to the target audience due to the lack of attractiveness concerning location and brand exposure.

The jaw-dropping offer was the “it” factor that made the social media (primarily Facebook) user stop in their scrolling tracks and geek out over our ads, compelling them to click. To attract our intended audience, we needed to set up a simple three-part funnel, which included: a well-targeted Facebook ad, a landing page, and a clearly communicated contact information.

*

Our cooperation with ForgeBIT was the right decision for our business. After a few initial meetings where we showed them our work and the concept of the fitness world, they became even better than us in it! In a short period we gained hundred more new gym members!

Ivan Zubić

Results

58%

rise in Facebook followers

1,547,552

people reached

151,999

video views

18,550

ad clicks

8,174

sessions

27,376

page views