The fashion audience is able to recognize a unique signature under the name of Boudoir. With more than 16 years of devoted fashion experience, sisters Morana Saračević and Martina Čičko Karapetrić wanted to crown their fairy-tale fashion work with a new website launch aligned with their brand identity. Their desires came down to simple design and a product-focused user experience. After defining the key website functionalities and main brand design characteristics, we managed to come up with the right strategy for Boudoir.
The Boudoir webshop is specific due to its simplicity. The complete user experience is tailored to the user and their journey in finding the right product without any other content distractions. At the top of the front page, we set up a carousel slider featuring prominent photos of the current campaign. Additionally, we have enriched the header page with a sizeable logo that shrinks along with the entire header when the user starts scrolling down. The product listing is graphically maximized so that the products are in the foreground, but at the same time are clearly communicating the price and status tags, such as: New, Coming Soon, and Sold Out.
The billing process is optimized by setting a distraction-free checkout. The user on the cashier’s page does not see any additional content or page navigation, rather only the field and checkout form which maximizes the user conversion rate. To help Boudoir prompt customer services, we thoroughly educated them on how to manage the e-commerce processes, and we provide them 24/7 website support.
ForgeBIT has already at the first meeting completely understood all our wishes regarding the look of the site and its functions. They finished the site by the deadline and no corrections of the design or the functions have been necessary. The developers are always available for any questions or help.
Martina Čičko Karapetrić