Travel agencies have resisted change for decades, but Kompas Zagreb d.d. managed to adapt its digital efforts to become the successful travel agency of tomorrow.
Through the STP (segmentation, targeting, positioning) process, we defined three major time periods in the up-and-coming months. Since Kompas Zagreb d.d. has a wide variety of tours offering, the basis of our strategy was to correlate each type of offering with a particular season of the year. Along with seasonal advertising, our aim was to increase the customer base with the focus on millennials (18-35).
Content Creation / Social Media / Digital Advertising
Our digital efforts were centered on Facebook and Instagram. Using a combination of branded content, designed by our creative team, with user-generated content (UGC) and attractive photographs from different world destinations, combined with attentive community management – always consistent with the clients’ affable tone of voice – we have created a highly-engaged community across our target channels.
Every travel agency should aim to evolve into an efficient and effective tool that truly makes travel planning easier for their clients. And that is what Kompas Zagreb d.d. has achieved with shifting it focus to digital!
rise in total actions on Page
growth in Page likes
increase in post reach