*IDEA
The project
Travel agencies have resisted change for decades, but Kompas Zagreb d.d. managed to adapt its digital efforts to become the successful travel agency of tomorrow.
Services
Strategy
Analytics
Social Media
Content Creation
Digital Advertising
*GOAL
Strategy
Through the STP (segmentation, targeting, positioning) process, we defined three major time periods in the up-and-coming months. Since Kompas Zagreb d.d. has a wide variety of tours offering, the basis of our strategy was to correlate each type of offering with a particular season of the year. Along with seasonal advertising, our aim was to increase the customer base with the focus on millennials (18-35).
*SOCIAL
Content Creation / Social Media / Digital Advertising
Our digital efforts were centered on Facebook and Instagram. Using a combination of branded content, designed by our creative team, with user-generated content (UGC) and attractive photographs from different world destinations, combined with attentive community management – always consistent with the clients’ affable tone of voice – we have created a highly-engaged community across our target channels.
*DATA
Analytics
By measuring over analytical data from Facebook and Instagram Insights, we have continuously improved and refined our processes to deliver on-going growth and success for Kompas Zagreb d.d..
*
Every travel agency should aim to evolve into an efficient and effective tool that truly makes travel planning easier for their clients. And that is what Kompas Zagreb d.d. has achieved with shifting it focus to digital!
Results
270%
rise in total actions on Page
70%
growth in Page likes
20%
more engagement
49%
increase in post reach
