How to Love Thy Agency While Building a Website

Lara Deak, Head of Web Production

Or more like how to get what you want and the best professional solution at once.

Clients decide on a redesign for various reasons, most commonly because their current site is outdated (often developed around 2009 when smartphones weren’t the main game). Besides that, they want to increase sales for e-commerce sites or generate inquiries for service-based businesses.

It’s an important step for any company to change its online presence.

Sometimes, it can be hard to let go. Those simple, barely readable unresponsive sites grow close to your heart – we get it.

However, your website isn’t just about what you think is good enough or personally like. It represents your company, and its main purpose should serve the defined goal.

Teamwork is crucial

Let’s say you’ve defined your goal and are ready for a fresh start. You go through the process of interviewing agencies, determining a budget, answering many questions, and deciding on one. Done deal, right?

The more you are involved in the oncoming process, the better the outcome.

The agency is the professional who knows what works, why, and for whom it works. But you are the one who knows your business best.

Sure, agencies conduct industry research when starting a new project, and that’s a really fun part of the process – but you are the expert in your field, and mutual collaboration is the best thing that can happen to the website.

Establishing the foundation

The agency will need as much information from you as possible, starting with your brand standards and the materials you’ve already gathered. Showing examples of what you like and dislike also helps.

Then, we need to know the details: Who is your target audience? What is your goal? What does your company stand for? How are you different from competitors? Who do you want to be?

These are crucial pieces of information that define the direction of the project.

If you don’t know all the answers, the agency can help you come to conclusions. It’s just important that you end up on the same page before moving into development.

Crack the code

This is where the most fun part comes in – planning the design. At this point, we should have defined standards, good-to-go materials, and a clear image of what we are aiming for and what the site will be.

Design isn’t just placing elements on a blank page in Figma – it’s planning user behavior, guiding them to where we need them to fulfill our goal, our conversion.

However, clients often judge design based on personal preferences – they might love a particular font or color or want to include a chunk of text.

That’s expected, but the most important guide for this part should be: Is it going to help us reach the goal? Is it appropriate for our target audience? Will it work a year from now?

Expertise at your service

You picked an agency for its expertise. We are here to help you reach your goal, have a strong online presence, and be satisfied with the solution on a personal basis.

But you have to cooperate and trust the process. Agencies have specialized people who base their suggestions on data and usually know what will work best.

Sometimes, the design you had in mind at the start just won’t resonate with your target audience. Finding a solution with your agency will provide better insight, and together you can develop the most efficient solution.

Say it as it is

Most of the time, the initial design draft will not go to production – and that’s okay. It’s not supposed to go to production – it is supposed to serve as a starting point to develop based on your feedback.

Client feedback is the most important part. Tell us what you like, what you hate, and why. We need to know the issue so we can work on improving it.

The goal is to have a 100% accurate prototype in design, containing all the approved text, images, videos, and all elements defined to the pixel. The next step is development.

Final steps

Developers will translate the Figma design to the website exactly as shown in the prototype. It’s crucial to provide feedback, address doubts, and resolve uncertainties during the design process. Once a developer starts, changes take much longer and can incur additional costs and delays.

Together - we can do it

Your agency is here to listen to you, define the best solution for your needs, and work with you in every way your business might require. Trust your agency – together, we can create something great.

P.S. Always clear your browser cache.

  • Teamwork is crucial
  • Establishing the foundation
  • Crack the code
  • Expertise at your service
  • Say it as it is
  • Final steps
  • Together - we can do it

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