{"id":10035,"date":"2024-05-13T11:11:54","date_gmt":"2024-05-13T09:11:54","guid":{"rendered":"https:\/\/forgebit.com\/?p=10035"},"modified":"2026-01-16T12:25:10","modified_gmt":"2026-01-16T11:25:10","slug":"dk2024-rewind-dobrodosli-u-svijet-kreativaca","status":"publish","type":"post","link":"https:\/\/forgebit.com\/hr\/dk2024-rewind-dobrodosli-u-svijet-kreativaca\/","title":{"rendered":"DK2024 Rewind: Dobrodo\u0161li u svijet kreativaca"},"content":{"rendered":"\t\t
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Proslava kreativnosti i inovativnih ideja u trajanju od 3 dana, ove godine obilje\u017eena je konceptom svih emocija koje se nalaze izme\u0111u dva najizra\u017eenija ekstrema – ljubavi i mr\u017enje. Gre\u0161ke se obi\u010dno prikazuju kao ne\u0161to negativno, ali DK2024 je pokazao da to nije nu\u017eno slu\u010daj. Temelj svih znanja su na\u0161e vlastite ili tu\u0111e gre\u0161ke iz kojih smo ne\u0161to nau\u010dili, a ovogodi\u0161nji popis predava\u010da sastojao se od sjajnih genijalaca, kreativaca i inovatora iz cijelog svijeta. <\/p>\n

Bacimo pogled na dvoranu AAA jer je upravo tamo nekoliko ljudi koji su promijenili moj pristup problemima i pru\u017eili novu perspektivu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dvorana AAA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To je najve\u0107a dvorana na konferenciji i u njoj je gostovao Dan Ariely<\/b>, inspirativni stru\u010dnjak ljudskog pona\u0161anja, strastveni znanstvenik, planinar, trostruki autor bestselera New York Timesa i sjajni govornik na TED-u (ozbiljno, pogledajte njegove TED govore). Pokazao mi je va\u017enost istra\u017eivanja koja dovode do najneo\u010dekivanijih zaklju\u010daka. Ponekad mislimo da dovoljno znamo o nekoj temi i mo\u017eemo samouvjereno predvidjeti ishod, ali ljudi, kulture i vremena su nepredvidljivi. Sre\u0107om, nepotvr\u0111ene pretpostavke u\u010de nas jednako mnogo, ili gotovo jednako mnogo, kao i potvr\u0111ene. <\/p>\n

Jedan od najve\u0107ih \u0161aljivd\u017eija na\u0161eg vremena, Oobah Butler<\/b>, podsjetio me na ono u \u0161to vjerujem, ali povremeno zaboravim – “Za\u0161to ne mo\u017ee\u0161?”. Ljubav prema isprobavanju i biti hrabriji tako\u0111er je bila tema omiljene nam ludo-govornice Jessice Gioglio<\/b>, koja je dala primjere trenutnih marketin\u0161kih primjera. Timothy Goodman<\/b>, izvanredni umjetnik i dizajner koji sura\u0111uje s Appleom, Googleom, Nikeom i drugim globalnim brandovima, odu\u0161evio je publiku svojim karizmati\u010dnim stilom i specifi\u010dnim umjetni\u010dkim stilom koji nas sve nadahnjuje. <\/p>\n

Jo\u0161 jedan zna\u010dajan izvor inspiracije za mene bio je Brian Collins<\/b> iz We Are Collins (tako\u0111er uklju\u010den na popis “50 tvrtki za koje bi kreativci ubili da rade”). Njihov impresivan popis projekata uklju\u010duje redizajniranje Spotifya, Twitcha i identiteta Avona, me\u0111u mnogim drugima. Njegov hrabri pristup prikazivanju “modernih” dizajnerskih primjera (poput pojednostavljenih tekstualnih logotipa bez zaslona) \u010dini da shvatite da je jedno razdoblje zavr\u0161eno i da je ve\u0107 vrijeme za drugo. Samo razmislite koliko su cool bili stari Sci-Fi plakati ili otisci art nouveaua. Dragi kreativci, uzmite te stilove, dodajte romantiku, impresionizam, brutalizam, steampunk, fantasy ili \u0161to ve\u0107 intrigira va\u0161u ma\u0161tu, i u\u010dinite to novo. <\/p>\n

Da biste stare ideje prenijeli u budu\u0107nost, trebate medij za to. Morgan Cerf<\/b> odradio je sjajan posao pokazuju\u0107i nam koliko smo daleko stigli i koliko jo\u0161 dalje idemo predstavljaju\u0107i svoje: “3 Ideje iz neuroznanosti koje su otkrivene u posljednjih 10 godina i promijenit \u0107e sljede\u0107ih 10.” Stvaranje sadr\u017eaja za va\u0161e snove i futuristi\u010dke neuronske implantate, odjednom \u010dini hit film iz 2010. godine “Po\u010detak” vrlo stvarnim za nas. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B, C i ostala slova<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ako ste se ikada osje\u0107ali preplavljeni ogromnom pozornicom AAA dvorane, DK je organizirao dodatna predavanja i panele izvan nje. I ako niste bili spremni opustiti se na pla\u017ei, ali ste ipak trebali malo svje\u017eeg zraka, predavanja su bila dostupna i na otvorenom. Na taj na\u010din, jo\u0161 uvijek biste mogli otkriti \u0161to nas je Eugen Cheong<\/b> \u017eelio nau\u010diti s “10 stvari” ili kako je Billy McFarland<\/b> toliko zakomplicirao Fyre Festival. <\/p>\n

U manjim, intimnijim okru\u017eenjima dvorana B i C, nau\u010dili smo kako “biti pravi igra\u010d”, kako uklju\u010diti odr\u017eivost u na\u0161 rad, a neki su \u010dak otvorili i svoj “Fascikl sramote”, prikazuju\u0107i one projekte koje svi imamo – one koji se definitivno ne\u0107e na\u0107i u na\u0161im portfeljima. I to je u redu; gre\u0161ke su ne\u0161to \u0161to trebamo prihvatiti prije nego \u0161to se mo\u017eemo pobolj\u0161ati. <\/p>\n

Jedna od soba je ugostila otvorene panele na kojima je svatko mogao sudjelovati (i besplatno pivo je bilo dostupno kako bi nas potaknulo). DK LLLounge tako\u0111er je imao nekoliko posebnih predstavnika – nas! Imali smo svoje vrijeme za zablistati i re\u0107i svima o na\u0161em projektu Young Lions koji je osvojio srebro: “Budite \u010duvar na\u0161ih zima.<\/b>” <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Young Lions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIdeja je za\u017eivjela mjesec dana prije DK-a. Tijekom 24 sata, 100 mladih lavova bilo je izolirano od vanjskog svijeta kako bi brainstormali i radili na svojim kreativnim rje\u0161enjima u \u0161est natjecateljskih kategorija: Dizajn, Digital, PR, Marketing, Mediji i Tisak. Klijent je bio Protect Our Winters, neprofitna organizacija usmjerena na reformu zakona o ekolo\u0161kim pitanjima i kampanje za gra\u0111ansku anga\u017eiranost, poput \u0161irenja vijesti od klimatskih znanstvenika. Ponosili smo se drugim mjestom za na\u0161e inovativno rje\u0161enje. Projekt ima za cilj osna\u017eiti ljude, \u010dine\u0107i ih da se osje\u0107aju kao da stoje na vrhu planine, \u010duvaju\u0107i svijet i bore\u0107i se za svoja uvjerenja. \u010clanovima bismo pru\u017eili transparentnu \u010dlansku karticu osmi\u0161ljenu da funkcionira kao stvarni zimski filter, zajedno s poklonima poput metalne vanjske \u0161alice koriste\u0107i najnoviju tehnologiju ispisa, uklju\u010duju\u0107i hladno otkrivanje (s popratnom duhovitom porukom). Najbolji dio je \u0161to su svi na\u0161i materijali i boje ekolo\u0161ki prihvatljivi i dizajnirani za pristupa\u010dnost. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nagrade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tPod tisu\u0107ama svjetala i jednako mnogo o\u010diju usmjerenih u njih na pozornici, te\u017eak rad mnogih se isplatio. Nakon predavanja, a prije zabave, prikazane su sjajne nove ideje i projekti. Od inovativne upotrebe glinenih boja za istarsko premium maslinovo ulje do srda\u010dnih pri\u010da o donacijama i zaraznog GUC GUC oglasa u koji smo svi zujali, ideje su bile spektakularne. Tako\u0111er smo imali \u010dast vidjeti svoja imena prikazana na pozornici. Ali sljede\u0107e godine, ne samo da \u0107e se na\u0161a imena prikazati, ve\u0107 \u0107emo i mi zauzeti mjesto na njoj! \u010cuvaj se, DK25! \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pono\u0107na predavanja<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ovogodi\u0161nji DK imao je nevjerojatni dodatak – pono\u0107na predavanja. Intimna atmosfera bez snimanja s va\u0161im omiljenim govornicima<\/b> i konceptom otvorenog razgovora upotpunjena je \u010da\u0161om pi\u0107a. Pitanja koja ste uvijek \u017eeljeli postaviti, o svojim specijalizacijama, idejama, putevima koje treba poduzeti, i svaka filozofska misao koju biste podijelili s prijateljima, dovedena je na podij ogromne zamra\u010dene sobe. Sve oko vas dalo vam je osje\u0107aj kao da ste se pro\u0161vercali na neko zabranjeno mjesto<\/b>. Tamo biste shvatili da su svi ti sjajni ljudi ipak samo ljudi, koji imaju svoje borbe, uspone i padove, ba\u0161 kao i vi. Mogli ste ljude s pozornice vidjeti u potpuno novom svjetlu – barijera je bila razbijena. <\/p>\n \n\n

This takes me to one of my absolute favorite experiences. After the midnight talk, I was still left with some unanswered questions, especially from the most amazing Micaela Mantegna<\/b>. Earlier that day, she took us from hall AAA to the Metaverse, and that evening she gladly sat down with me, one-on-one, and helped me get answers to every question I had. Sharing her journey gave me so much inspiration to create, find new ways, and overcome obstacles. She also showed me a bunch of photos of her adorable cats, and that always elevates the conversation to a whole another level. <\/p>\n \n\n

Svi predava\u010di imali su svoje vrijeme na pozornici, ali svi su bili dostupni u bilo koje prikladno vrijeme tijekom konferencije za razgovor jedan na jedan ili za pru\u017eanje kontakta ako imate dodatnih pitanja.<\/p>\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Zabava<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0160to ako vam ka\u017eem da mo\u017eete biti na zabavi na kojoj Brian Collins di\u017ee atmosferu remiksom “Let the Sunshine In” i drugih hitova, Oobah Butler izvodi svoj nastup na pozornici, a Micaela Mantegna vrti najbolje hitove u 2 ujutro, ispunjavaju\u0107i vas tolikom energijom da je gotovo ne mo\u017eete podnijeti, dok ple\u0161ete s toliko kreativnih umova (Dan Ariely, tvoji vibey pokreti \u0107e se pamtiti). Ne, niste u snu va\u0161eg kreativnog direktora, ve\u0107 na posljednjoj zabavi DK24! <\/p>\n

KAKVA NO\u0106, LJUDI! Kakva no\u0107… <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Iz ovoga mo\u017eete zaklju\u010diti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n
  1. Dopustite strahu od propu\u0161tanja da vas obuzme, jer u ovom slu\u010daju, ako odspavate popodne, propustit \u0107ete mo\u017eda najva\u017enije predavanje koje \u0107ete ikada imati.<\/li>\n
  2. Budite hrabriji; napraviti veliku gre\u0161ku doslovno je najgore \u0161to se mo\u017ee dogoditi.<\/li>\n
  3. Prije sudjelovanja na konferenciji, provjerite predava\u010de i panele, jer tako izvla\u010dite najvi\u0161e iz njih.<\/li>\n
  4. Kreativnost u dizajnu umire kada po\u010dnemo koristiti samo dizajn kao inspiraciju (a to vrijedi i za druga podru\u010dja).<\/li>\n
  5. Nikada, ali nikada ne prestajte u\u010diti.<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    \n I da, ne propustite DK2025!<\/span>
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    • Dvorana AAA<\/li>
    • B, C i ostala slova<\/li>
    • Young Lions<\/li>
    • Nagrade<\/li>
    • Pono\u0107na predavanja<\/li>
    • Zabava<\/li>
    • Iz ovoga mo\u017eete zaklju\u010diti<\/li>\n\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Proslava kreativnosti i inovativnih ideja u trajanju od 3 dana, ove godine obilje\u017eena je konceptom svih emocija koje se nalaze izme\u0111u dva najizra\u017eenija ekstrema – ljubavi i mr\u017enje.<\/p>\n","protected":false},"author":13,"featured_media":10063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"yoast_head":"\nDK2024 Rewind: Dobrodo\u0161li u svijet kreativaca | ForgeBIT<\/title>\n<meta name=\"description\" content=\"Prisjetite se DK2024, trodnevne proslave kreativnosti, hrabrih ideja i inspirativnih predavanja vrhunskih inovatora poput Dana Arielyja i Oobaha Butlera.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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