Krešimir Ćosić Days: Sport, Mental Health, and Inspiration for Younger Generations

Intro

The “Sport for a Stronger Me” campaign was designed with multiple objectives: to honor Krešimir Ćosić, encourage community participation in sports, educate about mental health, and provide support for young people. The central event of the campaign was “Krešimir Ćosić Days”, held in Zadar from June 6 to 8, 2025.

Our team worked on digital marketing strategy, event branding, social media content creation, and on-site event coverage. Through educational and inspirational posts about Krešimir Ćosić, announcements of key activities, and interactive digital campaigns, our goal was to generate strong audience engagement and maximize attendance. The campaign ran from February to June 2025, combining creative and strategic approaches.

Bilboard design and Logo design

BRANDING

Brief

The main goal was to position Krešo as a role model for younger generations through entertaining, educational, and trendy content. Archival materials and storytelling tailored to Gen Z strengthened his legacy – not only as a basketball player but also as a promoter of positive life values.

A secondary, equally important goal was to raise awareness of youth mental health, integrating this sensitive topic into the context of sports and self-confidence.

Map of acitivites

BRANDING

Communication Strategy

The communication approach was inspirational, educational, and accessible, reflecting Krešimir Ćosić’s values. The slogan “Sport for a Stronger Me” was consistently applied across all text and visual materials to ensure recognizability and message coherence.

Our team structured the campaign into four phases:

Phase 1 – February to April: Education on Krešimir Ćosić’s legacy, slogan positioning, and content preparation. 

Phase 2 – May to early June: Intensifying engagement through program announcements and partnerships with mental health organizations. 

Phase 3 – June 6 to 8: On-site event coverage, full event filming, story formats, and interactive content. 

Phase 4 – Post-event: Release of aftermovie materials and sponsor acknowledgments.

Social Media Strategy

Our team developed a social media strategy for Instagram, Facebook, TikTok, and YouTube. The focus was on:

Creating platform-specific, audience-tailored content
Using archival footage and storytelling
Integrating viral trends without compromising Krešimir Ćosić’s legacy

Services included community management, video production, graphic design, and copywriting. The combination of nostalgia and modern trends resulted in high audience engagement and visibility.

Archival footage videos for social media

SOCIAL MEDIA

Social Media posts for Instagram and Facebook

SOCIAL MEDIA

Highlights

The digital results demonstrated strong organic reach and audience engagement: Facebook: 2,940,945 views (725,707 organic); reach of 459,386 unique profiles (222,423 organic), Instagram: 1,315,542 views (746,585 organic); reach of 364,411 unique profiles (223,677 organic), TikTok: 518,000 views from March to July 2025 and YouTube: 387,200 organic views.

The campaign also featured collaboration with the , producing expert interviews on youth mental health, self-help strategies, and addiction prevention. This partnership added authenticity and social impact to the campaign.

2 940 945

FACEBOOK (VIEWS)

1 315 542

INSTAGRAM (VIEWS)

518 000

TIKTOK (VIEWS)

387 200

YOUTUBE (VIEWS)

On-site Event Coverage

Our team provided on-site coverage of all aspects of the event:

Workshops and lectures
Exhibitions
Youth sports activities
Tourist and cultural activities
Concert

We produced daily and final aftermovie summaries, along with exclusive interviews with Croatian sports legends such as Ivica Zubac, Igor Vori, and Samanta Fabris. Story formats and live coverage allowed even those unable to attend in person to experience the event.

Stage Backdrop Branding

MOTION DESIGN

Video recap of the event

VIDEOGRAPHY

Outcome

The result was a comprehensive, multi-month project successfully combining sports, youth mental health education, and digital storytelling:

Krešo was brought closer to Gen Z through trendy and educational content
High organic reach and audience engagement were achieved
Attention was drawn to the important social topic of youth mental health

The “Sport for a Stronger Me” campaign proved that combining digital strategy, storytelling, and social responsibility can create strong impact and long-term recognition.

Intro