Event Management for the CARNILOVE Rebranding Campaign in Slovenia

Intro

CARNILOVE, a premium pet food brand by VAFO GROUP, combines high-quality ingredients, innovation, and a focus on natural nutrition to support the health and active lifestyles of pets across Europe.

We partnered with CARNILOVE to create an event activation at one of Slovenia’s most popular outdoor community events – Pohod ob reki, ki povezuje 2026. Bringing together hundreds of walkers, families, and dog owners, the event provided the perfect opportunity to introduce CARNILOVE’s newly rebranded product range through an engaging brand experience designed for both people and their four-legged companions.

Our team helped transform a traditional event sponsorship into a memorable brand activation combining event strategy, event branding, product education, visitor engagement, and social media content creation.

Challenge

CARNILOVE wanted to introduce its newly rebranded product range in a way that went beyond traditional product promotion. The challenge was to create an authentic offline experience where dog owners could discover the brand, interact with products, and build a stronger connection with CARNILOVE.

Together with CARNILOVE and Mr. Pet Slovenia, our team developed a complete event activation strategy that connected the brand with the local dog-owning community. From concept development and event branding to visitor activities and social media support, every touchpoint was designed to create meaningful interactions throughout the event.

The activation was strategically planned across two locations along the walking route in Kamnik and Domžale, allowing visitors to engage with the brand throughout the entire day.

Event Concept & Production

To bring this concept to life, our team designed and produced a complete event activation combining branded spaces, educational touchpoints, and interactive activities for both dogs and their owners.

Two branded activation zones in Kamnik and Domžale
The CARNILOVE Dog Restaurant concept focused on new product tasting and product education
The interactive Dog Sniffary sensory experience
A dog agility course created in collaboration with Kinološko društvo Ljubljana
A riverside picnic and relaxation area for visitors and their dogs
A branded photo wall with instant Polaroid keepsakes
Branded Doggy Takeout Bags with product samples
Social media content creation and paid advertising support before, during, and after the event

Each element was designed to reflect CARNILOVE’s values — premium nutrition for active dogs, inspiring city pet owners to embrace outdoor adventures and strengthen the bond with their four-legged companions.

Event Experience

Instead of creating a standard promotional booth, we created a pet-friendly event activation that visitors genuinely wanted to become part of.

Throughout the walking route, CARNILOVE became a natural part of the experience, allowing dog owners to discover the brand, explore the newly rebranded product range, and enjoy activities together with their pets.

Promotional Video Content for Social Media

SOCIAL MEDIA MANAGEMENT

Product Tasting & Brand Education

In Kamnik, visitors starting their route discovered the CARNILOVE activation area, where they could explore premium dog nutrition through product tastings, conversations with the CARNILOVE and Mr. Pet teams, and personalised Doggy Takeout Bags filled with product samples.

Further along the route in Domžale, the CARNILOVE Dog Restaurant welcomed walkers with refreshments, product education, and additional tasting opportunities, allowing visitors to learn more about the newly rebranded product range in a relaxed and engaging environment.

Branded stands

DESIGN

Interactive Dog Activities

The Dog Sniffary encouraged dogs to follow their instincts while searching for hidden treats, creating a fun activity for both dogs and their owners. The agility course, organised in collaboration with Kinološko društvo Ljubljana, transformed the existing dog park into an engaging activity zone where dogs could stay active and visitors could spend more time interacting with the brand.

Agility park

EVENT MANAGEMENT

Branded Event Moments

To strengthen the overall event experience, we created branded elements that encouraged visitors to capture and share their memories. The riverside picnic area provided a relaxing space for owners and their pets to rest and enjoy the atmosphere, while the branded photo wall with instant Polaroid keepsakes added another memorable touch that visitors could share both offline and on social media.

Picnic zone

EVENT MANAGEMENT

Results

The CARNILOVE event activation successfully combined product education, entertainment, and strong brand engagement throughout the entire event.

Two

fully branded activation zones were created across the event route

200+

visitors engaged directly with the CARNILOVE brand

170,000+

combined views generated across Facebook and Instagram

Increased awareness

of the newly rebranded CARNILOVE product range

Strong organic visibility

through pet influencers and content creators

High participation across all activities, positive visitor feedback, and direct conversations with dog owners showed that a well-planned event can help brands build stronger connections with their audience and create lasting impressions beyond the event itself.