Intro
Schär, the global leader in gluten-free nutrition, continues to build its community through vibrant events that support individuals with celiac disease and gluten intolerances, while creating a fun-filled day perfect for all generations.
This unique event offered a full day of activities and engaging moments, providing a safe and carefree culinary experience. By seamlessly combining event management, community building, and brand marketing, our team successfully raised brand awareness and deepened the bond between Schär and its community.
Brief
The event successfully fostered meaningful connections among attendees who share similar stories and experiences living with celiac disease and gluten intolerances.
Our Scope
Community-First Experience
From pre-event promotions to on-site visuals and messaging, every creative touchpoint was managed. As the first event of its kind in these new locations, it provided a unique community-bonding experience where people could share their personal stories.
The Location
It also served as a highly visible open-air advertisement, bringing the brand closer to the wider public.
Activities and Program
- Food Truck: A branded yellow food truck that served freshly made food on the spot, creating a unique street-food experience.
- Face Painting & Clown Show: Playful and engaging entertainment for the youngest attendees, featuring face painting and interactive circus acts.
- Gluten-Free Focaccia Workshop: An interactive workshop where attendees learned how to prepare and bake gluten-free recipes they could easily replicate at home.
- Quiz: A live quiz where participants answered questions about gluten-free nutrition and celiac disease to win various Schär prizes.
- Tasting Corner: A dedicated booth where attendees could try out new Schär snacks and products.
- Wheel of Fortune: A fun game where participants could spin the wheel to win products and branded merchandise.
Outcome
The Schär Food Truck Event gathered over 200 participants across each location. Ultimately, it resulted in an impactful event marketing campaign that served as a direct link between the brand and its customers.
Schär Food Truck Split
Schär Food Truck Rijeka
The Schär Food Truck Event gathered over 200 participants across each location. Ultimately, it resulted in an impactful event marketing campaign that served as a direct link between the brand and its customers.
The Schär Food Truck Event gathered over 200 participants across each location. Ultimately, it resulted in an impactful event marketing campaign that served as a direct link between the brand and its customers.
