Brief
Shoes Mephisto is an online retailer distributing Mephisto footwear across Croatia and the wider region. Mephisto is a premium French footwear brand recognized for exceptional comfort, craftsmanship, and a long-standing tradition, supported by a loyal customer base throughout Europe.
Intro
As Shoes Mephisto’s Google Ads agency, we continuously managed and optimized advertising campaigns while working to expand the brand’s reach beyond the Croatian market. Although advertising activities were already running in several European markets, we identified additional growth potential through the launch of campaigns in new strategically selected countries, combined with a comprehensive optimization of existing campaigns.
Rather than relying on assumptions about which countries might perform well, we conducted an in-depth analysis of available data, including organic traffic, user behavior, competition, purchasing power, and overall market potential. This enabled us to predict which markets were most likely to convert successfully for Mephisto products. Based on these insights, we launched campaigns in new markets while simultaneously restructuring existing campaigns to maximize performance.
To ensure users from these new markets enjoyed the same high-quality experience, we implemented multilingual website functionality through GTranslate and carried out additional SEO improvements. This ensured that traffic generated through advertising would not be lost due to language barriers or limited organic visibility.
Highlights & Results
(Add to Cart, Begin Checkout, Purchase)
(Add to Cart, Begin Checkout, Purchase)
The increase in both conversions and conversion value throughout the entire funnel demonstrates that the expansion strategy into new markets, supported by technical website improvements, was not merely a promising hypothesis but a proven and measurable success. The results show that a combination of precise analysis, targeted advertising, and technical optimization delivers consistent and sustainable growth rather than a one-time performance spike.
These results further confirm that Google Ads advertising, when supported by high-quality analysis and strengthened through technical website improvements, can significantly alter the growth trajectory of an e-commerce business. For Shoes Mephisto, this meant not only attracting more customers but also building a stronger and more stable foundation for long-term growth in new markets. It highlights the value of working with an agency that focuses on the bigger picture rather than treating advertising as an isolated channel.
Conclusion
The Shoes Mephisto case demonstrates that growth does not come simply from “running ads,” but from a strategic approach that combines market analysis, precise Google Ads advertising, and technical website optimization. This combination, along with the ability to identify opportunities, execute them across multiple services, and measure the impact, is why ForgeBIT approaches every client as a complete business rather than a collection of isolated tactics.
