Super SOCO

Revolutionary electric mobility

*BREIF

Project description

The future of transportation is fueled by the power of electricity. Super SOCO motorcycles aim to be one of the leaders in that upcoming era. Showcasing a completely new concept in travel, which saves the environment through the web and social media channels with a lot of strategic thinking, time and devotion were thought to be keys of good promotion and success.

Goals

Electric motorcycle, prior to Super SOCO’s arrival in Croatia, was a completely unknown term. Our mission was to present Super SOCO vehicles to the Croatian audience and promote them as they are – a revolutionary mean of transportation which saves energy, providing both safety and commodity. Building brand awareness was also a crucial target for Super SOCO due to the fact it’s connected to people’s interests and sales and a great platform for future innovation and following trends. Knowing the best way to intrigue the audience by letting them try out the product, promoting the option of a test drive was a key component of the communication.

Project scope

strategy

Strategy

development

Web Development

content creation

Content Creation

development

Design

social media

Video Production

social media

Social Media

digital advertising

Digital Advertising

analytics

Analytics

*SOLUTION

Strategy

Super SOCO’s brilliant design and quality combined with Croatia’s biker scene not being immune to it led to a successful social media promotion and communication. Providing information about the product, its characteristics and the possibility of booking a test drive turned out to attract potential buyers’ attention. A unique visual concept combined with intriguing copy shown on social media and Super SOCO web page helped build recognizable product identity now familiar to the broad audience. The posts on Social Media included not only basic information about the products but also fulfilled our followers’ wish to find out more about the innovation in transport that Super SOCO brings, saving the environment while traveling.

Super SOCO’s web page was imagined to represent on the web what Super SOCO reflects on the streets; a piece of modern and sleek design in a hectic environment. Interactive sliders show each bike model on the front page and color options when you focus on just one bike type, a fullscreen navigation menu with specifically designed elements showing interactive bike traffic lights, custom icons for each bike specification and the web page’s background color changing intensity depending on which part of the page you are on are just some of the design components we happily brought to all bike fanatics.

*

ForgeBIT’s digital strategy and social media communication solutions are really great and fit perfectly into our concept.
Their team has been taken their time to get well informed about our product category and understanding the consumer needs. Also, they found the right way of communication to awake interest and get future customers well informed about important product features.
As a first step ForgeBIT developed a nice-looking, well-structured, informative and stylish website with all of the necessary details. As a second step ForgeBIT started social media communication activities.
We like ForgeBIT’s posting and campaign ideas and are satisfied with the achievement of Super SOCO Facebook site as well, which is a really impressive and well-working site.
They created interesting and educating posts with a lot of user engagement, and the number of followers has been increased significantly.
We are satisfied with the detailed and well-structured monthly report as well, which contains every necessary facts, comments and key learnings.

Csongor Magyar

Results

20

test drive inquiries
in less than two months

0.006 €

cost
per 1 person reached

556,617

total impressions

1.52 €

CPM
(cost per 1000 impressions)

163

average no.
of daily engaged users

17,230

total ad clicks

S

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Next case

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