Intro
That’s how Pawsome Matchmakers came to life – a unique teambuilding activity that brought our team together for a full day at a local animal shelter. Partnering with Brit, Luč Zagorja, and Udruga Palčić Gore, we spent the day helping dogs find their forever homes while developing creative content to support the shelter’s mission.
Brief
The goal of Pawsome Matchmakers was simple but meaningful: to bring our team closer by engaging in an activity with a higher purpose – helping shelter dogs get adopted. The plan was to spend the day with the dogs at the shelter, grooming them, taking them on walks, and creating social media content to increase their chances of adoption. By highlighting their unique personality traits through photos and videos, we wanted to connect these beautiful animals with potential adopters.
As part of the event, we also took on additional responsibilities:
- Designing and creating social media posts and a posting plan for Luč Zagorja, to enhance their online presence.
- Ensuring everything needed for grooming, walking and photographing the dogs – brushes, wipes, leashes, photo props and a lot of positive energy and patience.
- Creating photo albums filled with pictures of the dogs, which could be used for further adoption promotions.
- Filming and editing a video, which we posted on social media and YouTube, supported by a full social media campaign to boost the visibility of the shelter and the adoption program.
Highlights
Collaboration Of Teams, Partners & Clients
Pawsome Matchmakers was more than just a day with the dogs. It involved collaboration with partners to ensure that the event was defined from start to finish. Our dear client Brit provided a huge donation of high-quality dog food and treats for both dogs and cats in the shelter, Udruga Palčić Gore helped with custom uniforms for our team, and Luč Zagorja supported the initiative by working with us on social media plans and helping with the dogs.
These partnerships and collaborations helped ensure that the day felt organized and made on a high level, while also giving us the chance to highlight the participation of our partners.
Creative Content for a Greater Cause
Social Media Campaign
Outcome
The Pawsome Matchmakers event delivered results both for the shelter and for our team. Through the social media posts, video, and photo albums, we increased the online visibility of the shelter’s dogs.
Our team’s efforts didn’t stop with just one day. By creating a full social media and design template for Luč Zagorja, we gave them the tools to continue promoting the dogs.
For ForgeBIT, this was more than just a teambuilding activity. It was a chance to use our professional skills in a different context and to see the impact that digital marketing can have in the real world. The team left the event not only more connected to each other but also proud of the work we had done to help the shelter and the dogs.
In the end, Pawsome Matchmakers was an experience that combined creativity, teamwork, and social responsibility in a way that felt truly rewarding. It reinforced our mindset that teambuilding can, and should, be about more than just fun – it can also be about making a change.
