Splendor Tekstil New Website: Modern Webshop for Professional Footwear

Intro

After years of working with Splendor Tekstil on advertising and social media, the next step in our collaboration was creating a new website that truly reflects what the brand has become.

Over time, the brand has grown into a recognized name among professionals, while still staying relevant for everyday and outdoor use. As it evolved, the existing website no longer matched that level, neither in user experience nor in how the brand was presented.

Responsive webhop homepage

DEVELOPMENT

Brief

Evolved brand presentation

The goal was to develop a website that combines strong brand presentation with a fully functional webshop.

The focus wasn’t on changing the identity, but on presenting it in a way that feels modern, clear, and easy to navigate. The platform needed to communicate what the brand stands for: reliable, high-quality footwear built for demanding conditions; while making the full product range simple to explore and purchase.

A key part of the brief was to clearly highlight what stands behind the product: materials, production standards, and the role of GORE-TEX and HAIX in delivering consistent quality.

Highlights

Evolved brand presentation

The existing branding was preserved but structured in a way that better reflects the brand today, with a stronger focus on expertise, durability, and real-life use cases.

Product-first experience

Instead of simply displaying products, the website showcases them. Technology, materials, and purpose are integrated into the browsing experience to support better customer decision-making.

Clean and intuitive webshop

The webshop is designed as a simple, user-friendly interface where users can explore products through featured items, categories, or filters based on their needs and preferences.

Custom 3D elements design

UX / UI DESIGN

360° product view

Each product includes a full 360° view, allowing users to examine details and get a better sense of the product before making a decision.

Built for professional users

Since a large part of the audience uses the footwear for work, the webshop includes permanent discounts tailored for professional users.

Multilingual structure

The website is available in both Croatian and English, making it accessible to local and international audiences.

Website structure

UX / UI

User-Friendly Design Approach

The website contains extensive content, as it serves both as a webshop and a brand presentation platform. The main challenge was keeping the experience simple and intuitive from the very first interaction. To achieve this, we created a clear and predictable navigation structure that allows users to move easily between categories, products, and content. Filters and key actions are always accessible, ensuring a short and straightforward path to purchase.

Through audience research, we identified the most relevant categories based on user needs, professions, and browsing behavior. We also introduced subtle interactions, such as hover states and micro-animations, to provide feedback and make the experience feel more responsive without distracting from the content.

The UI remains clean and focused, with carefully considered typography and spacing to improve readability and make product information easy to scan. The entire experience is fully responsive, ensuring consistent usability across desktop and mobile devices.

Overall, the goal was to create a smooth, frictionless browsing experience that supports different types of users and ways of exploring both the products and the brand.

Hero section video

UX / UI DESIGN

Outcome

The new website represents a clear shift in how the brand is experienced online. Navigation is more intuitive, content is easier to understand, and users can move seamlessly from discovery to purchase. The improved structure and clearer communication have led to stronger engagement and higher conversion rates, while also making the brand more accessible and easier to understand.

The user-friendly design significantly improved how visitors interact with the site, reducing effort and creating a more natural flow between browsing and buying.

Overall, the platform now reflects the level of quality the brand has always delivered, just in a way that users can instantly recognize.

SPLENDOR