Bringing Color to Life: ForgeBIT’s Creative Spin on Schwarzkopf Pro Fibre Clinix

Intro

Schwarzkopf Professional, a globally renowned leader in haircare innovation, has a worldwide presence. Our team collaborates with them to create content for 12 markets, focusing on social media channels.
This video campaign marked an exciting new milestone in our partnership, expanding beyond regular content creation into a fully directed video campaign, showcasing the brand’s vibrant Fibre Clinix line in a fresh and engaging way.

Scenes from a product video

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Brief

Our task was to plan, produce, film, and edit a series of videos for the Schwarzkopf Professional Fibre Clinix campaign. The goal was to bring the brand’s colorful and youthful energy to life while highlighting the unique benefits of the product line for different hair types.

The goal was to create content that was educational yet fun, visually appealing, and aligned with Schwarzkopf Professional’s known brand identity.

This included:

Developing a detailed moodboard
Creative direction of the entire video shoot
Full production setup
Editing and delivery of multiple final video assets

Highlights

Creative development

We started with detailed client briefings and research, creating a moodboard that outlined:

The overall look and feel of the campaign
Color palette, makeup, outfits, and styling direction
Set design and location inspiration
Guidelines for both educational and mood videos

This ensured every creative choice reflected the essence of the Fibre Clinix line.

Choosing the perfect location

We selected HaHaHouse in Zagreb, a lively, color-filled place that matched the campaign’s fun aesthetic. The space offered versatile backdrops that allowed us to visually enhance the product’s colorful packaging and vibrant results.

Creation of a mood video at HaHaHouse in Zagreb

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Day 1 - Transformations

Partnering with expert hairdresser Ermelao Ndreko, we spent the first day filming:

Three hair transformations showcasing Fibre Clinix’s effects
A look at the treatment process
Hair health tests before and after using the products
Additional B-roll to enrich storytelling

This material was designed to educate and inform, while still keeping a light, dynamic tone.

Transformation consultation using Fibre Clinix’s products

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Day 2 - Mood video shoot

Makeup and wardrobe teams worked continuously to keep models aligned with the product line’s unique colors and the vision. Our production lead Filip, supported by Ivana and Lara, captured high-energy, creative shots showcasing hair movement, product visuals, and overall campaign vibe.

The second day was dedicated to the mood video, designed to bring the energy, fun, and transformative power of Fibre Clinix.

Each model represented one part of the Fibre Clinix product line

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Outcome

The campaign resulted in five final videos, ready for deployment across Schwarzkopf Professional’s social channels:

Three transformation videos featuring step-by-step processes and real results
One product-focused promo video highlighting the design and benefits of the Fibre Clinic line
One mood video, the main piece, presenting Fibre Clinx as a fun, colorful, must-have haircare experience.

From concept to final edit, we delivered a vibrant campaign that captured the brand’s vision – and we’re excited to keep expanding our creative partnership across 12 markets and beyond.

Intro

Brief