Intro
NATU, a creator of high-end oak tables, were on a mission to elevate their digital presence to match the artistry and elegance of their products. Known for crafting tables that redefine spaces, NATU combines natural materials and timeless design to create pieces that are more than furniture – they’re experiences. Our task was to design and develop a website that not only showcased their stunning tables but also told the story of their craftsmanship and brand ethos in a user-friendly way.
Brief
Beyond aesthetics, the website had to provide seamless navigation, clear product information, and an easy inquiry process. Additionally, it needed to serve as a platform for storytelling, allowing users to explore the brand’s roots, craftsmanship, and lifestyle inspirations.
Highlights
Homepage
Following the hero section, users are introduced to a selection of tables. Each product is presented with a clean, modern aesthetic, inviting exploration. To enhance interactivity, a QR code feature allows users to scan and visualize tables in their own spaces – a powerful tool for combining the online and offline.
Further down, we implemented a dynamic materials display. This section not only showcases the premium materials used – such as oak, metal and oil – but also tells the story behind each one, emphasizing NATU’s dedication to quality and sustainability.
Another feature is the interactive product showcase. Users can click on specific products within images, triggering pop-ups with detailed information about each table, encouraging deeper engagement.
Finally, the homepage concludes with a selection of blog posts. This provides an opportunity to explore design tips and brand story.
Products archive and single product pages
The products archive was developed to be easily expandable, ensuring NATU can seamlessly add new designs as their collection grows. This archive serves as a comprehensive catalog, allowing users to browse all available tables and quickly access detailed product pages.
On each single product page, users can explore the story behind the table. The pages are designed to provide all the necessary information while maintaining an elegant, uncluttered layout. Each product page leads users to a simple inquiry form, enabling them to contact NATU for more information or to start a custom order process.
PINEA subpage
The PINEA subpage goes into NATU’s roots, offering a rich narrative about the origins of the brand and the company behind it. This page is guiding users through the story of how NATU was born.
Process subpage
The Process subpage provides a behind-the-scenes look at the steps involved in creating each NATU table. From the careful selection of materials to the final hand-finishing touches, this section is designed to hightligt the artistry and precision that define NATU’s work. Vvisuals accompany detailed descriptions, allowing users to appreciate the level of expertise invested in every piece.
About and FAQpages
These pages collectively offer insight into NATU’s philosophy and commitment to quality. The About page outlines the brand’s mission and design principles, while the FAQ page provides clear answers to common questions about materials, customization, and ordering processes. Together, they ensure users have a complete understanding of NATU’s offerings and values.
Portfolio page
The Portfolio page serves as a dynamic gallery, showcasing NATU’s tables in real-world settings. Lifestyle and product photos loop seamlessly, providing inspiration and demonstrating the impact NATU’s pieces can have in a variety of spaces. visually engaging format.
Contact page
Designed for simplicity and accessibility, the Contact page allows users to easily get in touch – whether they’re seeking additional information, exploring custom options, or are ready to make a purchase.
Outcome
The new NATU website successfully merges functionality with aesthetic, providing an online experience that mirrors the elegance of their products. It serves as a digital platform for showcasing NATU’s collections, telling their story, and connecting with customers on a deeper level.
Beyond the website, our ongoing collaboration with NATU on their social media presence promises to further strengthen their brand, expanding their reach and continuing to inspire a growing audience. Together, we’ve laid the foundation for a digital presence that not only supports NATU’s business goals but also elevates their brand.
