Creative and Social

Internship Blog: Organization’s communications through the eyes of an intern

Lucija Kačavenda, Content & Social Media Intern
Internship at ForgeBIT was a first for me, and I have found it to be a great learning experience since I haven’t had a lot of it in this field (or at all, for a fact). This was my first experience dealing with social media and content management, but also being present in an office, being a part of office communication, and great teamwork. Even though the work itself was the most exciting part of this internship, the office dynamic and internal communication have also occupied my interest, hence the topic of this blog.

Inside ForgeBIT

ForgeBIT is a digital marketing agency with various teams: a web production team, a content and social media team, a production team, an advertising team… In the office, you can also find a COO, an office manager… Reading this, you must think to yourself ‘Wow, that seems like a lot of people.’ It does give off that impression, but it feels truly friendly and close. So since the teams consist of 2 – 4 people and work is greatly divided, in-office communication is thorough and clear so the work can be quickly communicated and with perfect understanding. Therefore, the organization’s communication is not only important so work can be done effectively but also to ensure relations inside an office – the feeling of being a part of something and having a good relationship with others is what makes the work of a company like this be done perfectly.

Division of work

Work is divided by the client’s needs. Not everyone works on the same clients, nor does everyone complete the same tasks for one client. Working in the Content and social media team meant a lot of communication with my team members and collaboration with colleagues from other teams, especially the Design team, offering me great insight into the company’s communication.

So, how do we do it?

Well, first of all, we use basic tools such as e-mail, chat, and spaces. That’s where most of the communication happens. I have found the simplicity and effectiveness of those tools are ideal for employee communication. Chat, in particular, made communication easy and casual. Simple one-on-one agreements, instructions, and communication made chat simple and fun. I have mostly used it while cooperating with designers. Spaces, on the other hand, are used for team-level communication. Some were only between team members, and some were used between different teams while working for the same clients. That way the distribution of work is easily communicated and the COO has a clear and easy overview of what is going on within each client’s plans and completed tasks. Every file, every document, every plan – everything is thoroughly documented and kept for potential further use, but also a systematically arranged organization of data.

Face-2-face communication

For my first-ever internship experience, simple face-to-face communication emerged as a communication highlight for me during these couple of weeks. I liked the dynamic of the office, so it was really enjoyable. Weekly meetings were not only respected, but nourished, so we were all aware of on-goings with each other’s clients and could seek or give advice, as well as our insights. Brainstorming meetings helped us get creative ideas and were a fun, fresh experience. The atmosphere was always light and bright, although hard-working. The open-space office concept made me feel like a true part of the team and made me strive to work harder. My favorite part was the casualty – from dress codes to the option of bringing your dog to work – it truly felt that the organization tries to have a pleasant atmosphere. Thanks to that, these five weeks went by in a flash and I feel like I truly learned a lot.
  • Inside ForgeBIT
  • Division of work​
  • So, how do we do it?
  • Face-2-face communication

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