Intro
For this, they wanted our help with the complete preparation of the launch and to devise a strategy to attract their target consumers. Taking into consideration GameBoost’s Energy potential and their desires, our team devised a comprehensive strategy that continues to yield great results.
Brief
It was crucial to devise a fun and unique communication style that resonated with potential customers while ensuring to distinguish GameBoost Energy from the competition. A significant aspect of this strategy involved the design of all content needed for social media, as well the management of all social media platforms by devising catchy and shareable content from the start. All of this had to be ready for Infogamer 2023, giving us only 5 weeks from the brief to the launch.
Highlights
The implementation of the strategy we developed for GameBoost Energy involved meticulous planning to ensure that the content created and shared effectively served multiple goals, including brand awareness, creating a significant fan base, and sales once the product was available to purchase.
To convey all the key GameBoost Energy points and have a strong presence from the beginning, we devised various captivating and interactive posts, giveaways, and treasure hunts that combined online and offline presence. By incorporating all of this into the content mix, we effectively communicated the brand’s cool and unique vibes, capturing the target audience’s attention and interest.
Design
From the beginning our team intended to create a cool and unique gamer-inspired design needed for the launch; content that is appealing to gamers, young adults, students, and others alike. On top of the can, which was an existing design, we used visual elements evoking the style of a video game UI, in a high-contrast neon color scheme.Â
Web Development
To present what GameBoost Energy is all about in one place we created an interactive, functional, and eye-pleasing web design. On the site, customers can find all important information, really get to know the brand, and also buy energy drinks online through a webshop. Simply a one-shop stop for everything important.
Social Media
For the launch of the product we took off…literally. Our first content on social media platforms was the launch of the GameBoost Energy can from space right to the earth and our first event at 2023 Infogamer. After the initial launch content was mostly oriented towards presenting the drink and day-to-day activities at 2023 Infogamer. Also, we created more content by creating lifestyle photos, treasure hunt videos, live stories, and Reels from the event, and collaboration videos with influencers and gamers.
Launch Event
Possibly the biggest part of the launch was the GameBoost Energy launch event at 2023 Infogamer. We created the whole concept of the booth and entertainment – design, management, creative aspects such as fun games, interactive giveaways, and other concepts to ensure the best first-time look and taste of the new GameBoost Energy drink.
We set up the cool vibes by designing the whole booth from backdrop and layout to creating fun ideas for entertainment such as the throne made out of cans, and fun mini-games. At the event, we presented the drink so that customers could finally taste it for the very first time and interact with the brand. For 4 days they played fun mini-games, gaming challenges, and quizzes, won merchandise, and free energy drinks. Also, we had famous gamers and influencers who interacted with fans. The everyday turnout of people and their raving reviews of our booth and brand speak for themselves. But let’s also see the numbers:
AFTER THE 4-DAY EVENT
Social Stats
On top of the huge turnout at the launch event, we also kick-started GameBoost Energy’s social media presence, acquiring over 1000 engaged followers across all of its channels, and reaching even more. Over 1500 future customers signed up for our newsletter to find out where to purchase their new favourite drink.
Outcome
In summary, the collaborative efforts in website and content design and executing the social media strategy, accompanied by the creation of an engaging launch event, enabled GameBoost Energy to effectively communicate their new product, boost first-time sales, and captivate the target audience.
