Service:

Websites

Events

Design

Production

Newsletters

E-commerce

Social media advertising

Communication strategy

Creative and Social

Industry:

Food & Drinks

Date:

October 2023 – Present

People on project

10
  • Intro
  • Brief
  • Highlights
  • Outcome

Intro

GameBoost Energy, a new emerging energy drink made by GameBoost, wanted to break into the Croatian market for the very first time.

For this, they wanted our help with the complete preparation of the launch and to devise a strategy to attract their target consumers. Taking into consideration GameBoost’s Energy potential and their desires, our team devised a comprehensive strategy that continues to yield great results.

Brief

The primary objective for GameBoost Energy was to create brand awareness, effectively inform users about the new product offered by the company, pinpoint their target audience, and devise a strategy that would encompass everything needed for continuous growth on social media that would later translate to successful sales numbers.

It was crucial to devise a fun and unique communication style that resonated with potential customers while ensuring to distinguish GameBoost Energy from the competition. A significant aspect of this strategy involved the design of all content needed for social media, as well the management of all social media platforms by devising catchy and shareable content from the start. All of this had to be ready for Infogamer 2023, giving us only 5 weeks from the brief to the launch.

GameBoost Energy Market Entrance Strategy
BRAND STRATEGY

Highlights

The implementation of the strategy we developed for GameBoost Energy involved meticulous planning to ensure that the content created and shared effectively served multiple goals, including brand awareness, creating a significant fan base, and sales once the product was available to purchase.

As GameBoost Energy became live on all platforms and the launch was on the way, our strategy evolved in tandem, reflecting a response from our new fans in every post.

To convey all the key GameBoost Energy points and have a strong presence from the beginning, we devised various captivating and interactive posts, giveaways, and treasure hunts that combined online and offline presence. By incorporating all of this into the content mix, we effectively communicated the brand’s cool and unique vibes, capturing the target audience’s attention and interest.

Throughout the project, we successfully created new profiles on Facebook, Instagram, and TikTok. This strategy made sure that GameBoost Energy had a strong start and online presence that facilitated quality engagement with new users across multiple platforms.
Promotional Video Content for Social Media
SOCIAL MEDIA MANEGEMENT

Design

From the beginning our team intended to create a cool and unique gamer-inspired design needed for the launch; content that is appealing to gamers, young adults, students, and others alike. On top of the can, which was an existing design, we used visual elements evoking the style of a video game UI, in a high-contrast neon color scheme. 

Content was needed for social media, website, newsletter, launch event, and other marketing or PR materials. We also created content on-site when it was needed to bring our potential customers even closer to the brand.
Visual Branding Elements
GRAPHIC DESIGN

Web Development

To present what GameBoost Energy is all about in one place we created an interactive, functional, and eye-pleasing web design. On the site, customers can find all important information, really get to know the brand, and also buy energy drinks online through a webshop. Simply a one-shop stop for everything important.

Social Media

For the launch of the product we took off…literally.  Our first content on social media platforms was the launch of the GameBoost Energy can from space right to the earth and our first event at 2023 Infogamer. After the initial launch content was mostly oriented towards presenting the drink and day-to-day activities at 2023 Infogamer. Also, we created more content by creating lifestyle photos, treasure hunt videos, live stories, and Reels from the event, and collaboration videos with influencers and gamers.

GameBoost Website and Webshop
WEB DESIGN

Launch Event

Possibly the biggest part of the launch was the GameBoost Energy launch event at 2023 Infogamer. We created the whole concept of the booth and entertainment – design, management, creative aspects such as fun games, interactive giveaways, and other concepts to ensure the best first-time look and taste of the new GameBoost Energy drink.

We set up the cool vibes by designing the whole booth from backdrop and layout to creating fun ideas for entertainment such as the throne made out of cans, and fun mini-games. At the event, we presented the drink so that customers could finally taste it for the very first time and interact with the brand. For 4 days they played fun mini-games, gaming challenges, and quizzes, won merchandise, and free energy drinks. Also, we had famous gamers and influencers who interacted with fans. The everyday turnout of people and their raving reviews of our booth and brand speak for themselves. But let’s also see the numbers:

2000+
PEOPLE WHO VISITED OUR BOOTH
AFTER THE 4-DAY EVENT
10000
CANS DISTRIBUTED AT THE 4-DAY EVENT

Social Stats

On top of the huge turnout at the launch event, we also kick-started GameBoost Energy’s social media presence, acquiring over 1000 engaged followers across all of its channels, and reaching even more. Over 1500 future customers signed up for our newsletter to find out where to purchase their new favourite drink.

1000+
NEW FOLLOWERS
1500+
INTERACTIONS
100k
PEOPLE REACHED
1500+
NEWSLETTER SIGN-UPS

Outcome

The comprehensive social media and content strategy yielded remarkable outcomes for GameBoost Energy. The continuous combination of online and offline content allowed the company to reach a wide audience, resulting in brand awareness, and user engagement, and ultimately, making this new energy drink brand recognizable to the targeted audience.

In summary, the collaborative efforts in website and content design and executing the social media strategy, accompanied by the creation of an engaging launch event, enabled GameBoost Energy to effectively communicate their new product, boost first-time sales, and captivate the target audience.

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